Independence
Payment does not buy editorial approval.
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THE FOUNDERS CAFE STANDARD
Trust is our most valuable asset.
Sponsored content must also be useful, verified and clearly labelled. These rules protect the trust between startups, readers and Founders Cafe.
Transparency
Sponsored content is always clearly labelled.
Accuracy
We verify figures, names and key claims.
GUIDELINES
Updated:September 4, 2026
Facts are verified
Key figures, names and claims must be submitted with supporting sources. Our editors may request additional documents or clarification.
Sponsorship is disclosed
Every paid feature is labelled “Sponsored content”. Payment does not buy editorial opinions or the right to make unsupported claims.
Editors retain the right to decline
Founders Cafe may reject topics that offer no value to readers, cannot be verified, are discriminatory or violate the law.
Client approval
The finished article is sent to the client before publication to verify facts and names.
Corrections are transparent
If a significant error is found after publication, the article is updated and a correction note is added when appropriate.
Payment and cancellation
Payment is collected after the topic is approved. Cancellation terms depend on the stage of work.
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